Need Cash?

“What Are You Struggling With?”

And guess what?

People reply, and say exactly what their problems are, and what they need help with.

Think about that for a second.

People will tell you their problems.

Now when you sell something, you can bet that your sell them a cure to those problems.

And trust me, people will buy it.

They already told me they were struggling, and they’ll want to alleviate that pain.

Why This Question is a “Double-Edged Sword”

I know you think this tactic is cool, but there’s a real problem with it, and if you don’t address it, this tactic can hurt. If you do address it, you’ll reap the rewards.

Here’s the deal:

When you ask people a personal question like “What are you struggling with,” you MUST respond to that email.

If you don’t, it will breed resentment, and may lose you a fan.

If you do, you’ll increase loyalty and customer satisfaction because people love personal attention.

What does that mean to you?

Higher open rates. Higher click through rates. Higher conversion rates.

So, if you dare use this personal approach, make sure you’re ready to answer emails.

And again, it’s worth it.

You’ll know what people want to buy, then it’s your job to sell it to them.

SBA Loans! Get up to $500k for the low, low interest rate of 5 or 6 percent - SAY WHAT?????

While every loan program has specific forms you need to fill out and documents you need to submit, you will likely need to submit much of the same information for different loan packages.

Before you start applying for loans, you should get some basic documentation together. The following are typical items that will be required for any small business loan application:

https://www.sba.gov/loans-grants/see-what-sba-offers/what-sba-doesnt-offer

you need the following info ready to go, preferably electronically

Personal Background: Either as part of the loan application or as a separate document, you will probably be asked to provide some personal background information, including previous addresses, names used, criminal record, educational background, etc.

Resumes: Some lenders require evidence of management or business experience, particularly for loans that are intended to be used to start a new business.

Business Plan: All loan programs require a sound business plan to be submitted with the loan application. The business plan should include a complete set of projected financial statements, including profit and loss, cash flow and a balance sheet.

Personal Credit Report: Your lender will obtain your personal credit report as part of the application process. However, you should obtain a credit report from all three major consumer credit rating agencies before submitting a loan application to the lender. Inaccuracies and blemishes on your credit report can hurt your chances of getting a loan approved. It’s critical you try to clear these up before beginning the application process.

Business Credit Report: If you are already in business, you should be prepared to submit a credit report for your business. As with the personal credit report, it is important to review your business’ credit report before beginning the application process.

Income Tax Returns: Most loan programs require applicants to submit personal and business income tax returns for the previous 3 years.

Financial Statements: Many loan programs require owners with more than a 20 percent stake in your business to submit signed personal financial statements. You may also be required to provide projected financial statements either as part of, or separate from, your business plan. It is a good idea to have these prepared and ready in case a program for which you are applying requires these documents to be submitted individually.

Bank Statements: Many loan programs require one year of personal and business bank statements to be submitted as part of a loan package.

Collateral: Collateral requirements vary greatly. Some loan programs do not require collateral. Loans involving higher risk factors for default require substantial collateral. Strong business plans and financial statements can help you avoid putting up collateral. In any case, it is a good idea to prepare a collateral document that describes cost/value of personal or business property that will be used to secure a loan.

Legal Documents: Depending on a loan’s specific requirements, your lender may require you to submit one or more legal documents. Make sure you have the following items in order, if applicable:

Business licenses and registrations required for you to conduct business

Articles of Incorporation

Copies of contracts you have with any third parties

Franchise agreements

Commercial leases

Questions Your Lender Will Ask You

Forms vary by program and lending institution, but they all ask for the same information. You should be prepared to answer the following questions. It’s a good idea to have this information prepared before you fill out the application:

Why are you applying for this loan?

How will the loan proceeds be used?

What assets need to be purchased, and who are your suppliers?

What other business debt do you have, and who are your creditors?

Who are the members of your management team?

Get Cash or have cash on hand

Everything is selling, some sales guru told me a long, long time ago.
and finally, since the Great Recession and the Fall of Banking
there is economic evolution.  This 'New Capitalism' is
selling CASH.  But, cash is no longer 'cash' - it is worldwide currency and is more of a line of credit than
a line of liquidity.

We become liquid by incorporating our best ideas
and as a writer, I've discovered that High Finance, always a hot topic, has become its own currency, as
'currency' is equated with cache.



http://hownowcashcow.blogspot.com/


you pull the trigger
no obligatgion.

Wasted Capital?

No MBA worth his salt will tell you to borrow money, but your accountant will.
In order to capitalize and advance, every business owner knows that negative cash flow will kick you when you are down.

Correcting this deep dive is another matter
but call me

Cash on Hand
when you need it
and not until then

HIFI Advice

Content is King or Pawn

the Floor Length Hoodie

I'm freezing today. 

Most days, I will freeze a few times.

so, I pull on my white hoodie

and feel like some ancient Druid priestess

and then, it hit me

I need a 

FLOOR LENGTH 

HOODIE

dammit

Cheers

Zora